Event advertising is exactly what its name implies, the practice of advertising your event. It means exploiting every channel possible to maximize coverage, spread the word and make sure your event is a sellout.

We may have arranged the ultimate event. We may have booked top talent, hired an amazing venue, organised sumptuous catering and have all the staff and support necessary. We may have delivered our brief to the letter yet all that effort will be for nothing if nobody turns up. Not only will you or your client be facing a financial loss, it won’t do your brand or reputation much good either.

For an event to be a success on every level, it has to be popular. You don’t have to sell every ticket but you need enough attendance to make the event look and feel popular, create the right atmosphere and make those that do attend feel like they are at an exclusive event. All those things and more are why event advertising is so important.